As a brand known for its health and fitness clubs across the UAE, this was definitely a surprise for us. GymNation is launching the world’s first protein shisha bar that is changing the game. This concept that is designed for a stellar tobacco-free vapour experience. The pop ups are encouraging people to choose healthier and not give up fun this bulking season.
The shisha protein bars are spread across GymNation clubs in the United Arab Emirates, Saudi Arabia and Bahrain.
Ab-ducted by fitness
The protein shisha has a nicotine and tobacco-free vapour concept inspired by sports supplements like whey protein, creatine and BCAAs. Unlike traditional shisha, GymNation’s protein shisha uses a proprietary herbal, molasses-based vapor system that is free from tobacco and nicotine.
The concept was developed with an aerosolised nutrition specialist Dr Sami Al-Banna. Dr. Al-Banna says, “When protein is delivered via inhalation, it bypasses traditional digestive breakdown and can enter circulation far more efficiently. This delivery method results in faster uptake, reduced metabolic loss and superior functional benefits compared to conventional protein consumption.”
GymNation claims that each 45-minute protein shisha session can deliver:
- Up to 25g of ‘aroma-activated protein’
- Supports fast post-workout muscle recovery
- Helps stimulate muscle protein synthesis for growth
- 43% boost in post-training social engagement
Flavours on the menu include blends such as The Whey Cloud, Macro Mist and BCAA Breeze. GymNation uses herbal vapor bases and food-grade aroma profiles to craft the flavours and tastes.
Latz but not least
This stunning launch is the perfect example of blending fitness, recovery, bulking and social culture. It addresses the need for more third-spaces where people can unwind and relax while socialising.
The protein shisha bars will run alongside GymNation’s existing wellness offerings. Post-workout, this spin on traditional shisha is sure to hit different.
“Shisha culture is a huge part of social life across the region, just like gym culture,” said CMO Rory McEntee. “It brings two worlds together and aligns with our values – no tobacco and nicotine, and no compromise on the gym environment. We’re seeing a global shift toward alternatives to traditional shisha, and this is our take on that trend for a fitness-first audience.”
The rollout has further sites planned in Riyadh, Dubai, Abu Dhabi, Jeddah and Bahrain. GymNation says the café-style bars transform gyms into community hubs that combine training, recovery, social connection and local lifestyle trends.
