Al Ghurair Centre, the GCC’s first mall, has transformed its atrium into a Korean cultural festival from July 4–18. The KTown Fest ’26, coincides with the Deira mall’s 45th anniversary and includes food tastings, live entertainment, beauty masterclasses, and traditional cultural experiences. It is completely free to enter for the general public. The festival is running at the mall’s central atrium daily from 5pm to 8pm on weekdays and 10pm on weekends. Expect a programme full of Korean food, music, and interactive activities in one of Old Dubai’s most historical landmarks.
What does the KTown Fest at Al Ghurair centre have?
Visitors can sample Korean street food, including mango bingsoo, dumplings, and tteokbokki, freshly prepared by Seoul Street Café. Or you can choose to try on traditional Hanbok clothing for photos. Interactive game zones, including a scooping challenge and a Spin the Wheel station, are accessible to shoppers. All you have to do is spend AED 45 or more at 1004 Gourmet, Lamise Beauty, or Seoul Street Café to unlock the interactive games.
Daily flash sale
A 45-minute flash sale runs every day from 5:45pm to 6:30pm, covering snacks, beverages, and dry goods. Additional purchases from marketplace booths, like Meot Beauty, Heung K-Fun, and Mat Food, will qualify you for a draw. You can win Korean beauty and food gift packages in this limited-time draw.
Beauty of Joseon masterclass
A standalone event is scheduled for Thursday, July 10, from 7pm to 8pm. This is a skincare masterclass hosted by the Beauty of Joseon team, travelling directly from South Korea. The session will cover the brand’s latest product launches and offer practical skincare guidance. It is open to all visitors, and the first 45 attendees will receive a complimentary goody bag and reserved seating. It is on a first-come, first-served basis so make sure you arrive early. Additional guests may attend from the standing area.
Weekend entertainnent
On weekends, host Karen Hazel Ortega takes the atrium stage from 7pm to 9pm. They take you through K-Drama trivia games and K-Pop random play dance sessions open to all ages.
Plan your visit early to take full advantage of the interactive zones and Korean culture at UAE’s first mall. For the complete schedule of live performances, visit the official Al Ghurair Centre website.
Key information
- Location: Al Ghurair Centre, Al Rigga Road, Deira, Dubai, UAE
- Dates: July 4 – July 18, 2026
- Timings: 5PM onwards
- Price: Free (Spend AED 45 at 1004 Gourmet, Lamise Beauty, or Seoul Street Café and unlock your entry)
