From spectacular theatre productions to interactive adventures, Dubai’s cultural scene is bursting with extraordinary, immersive experiences. And if you’re a member of ALL Accor programme, you can use your points to purchase tickets to some of the coolest events in the city.
ALL.com, the Accor Group’s platform, is a goldmine for finding great things to do without spending hours scrolling. From concerts to sporting events and unique adventures, you’ll find an array of activities, designed for those who want to experience the city in a different way. The icing on the cake is that every time you book on ALL.com, you can collect and use your points in over 140 cities. In other words: your hotel nights can finance your next experiences! Keep reading to discover all the fantastic experiences you can unlock…
1. Once Upon a Time in Dubai: The Musical
Don’t miss the world premiere of the very first production born and raised in Dubai. This all-original musical features showstopping choreography, a breathtaking soundtrack, and stunning stage design, in an uplifting tale of a dancer named Will who journeys to Dubai to pursue his dreams. Set against the backdrop of a city full of promise, Will’s story is one of love, ambition, and dreams. Use your points on ALL.com to embark on this spectacular adventure, perfect for theatre-lovers and culture vultures alike.
📍 The Agenda, Media City – Dubai
2. Museum of Candy
If you’ve got a sweet tooth, then you’re not going to want to miss out on this utterly delicious dreamscape. Across 15 rooms, each based on an iconic candy, you’ll encounter larger-than-life candy sculptures, delightful photo ops, and plenty of delicious treats, from candy canes and gummy bears to lollipops and macarons. Each room offers an entirely unique adventure – get ready for clouds of cotton candy in Fairy Floss, a gallery of delectable artwork in the Louvre of Lollies, an oasis of colour treats in the Gummy Bear Pool, and more! Start your adventure with ALL Accor.
📍 Museum of Candy, Umm Hurair Rd
3. Arte Museum Dubai: An Immersive Media Art Exhibition
Step inside Arte Museum Dubai, where nature is reimagined through breathtaking digital art. With a blend of stunning visuals, multi-sensory installations, evocative soundscapes by acclaimed composer Young-gyu Jang, and curated scents crafted by master perfumer Marianne Nawrocki Sabatier, you’ll be totally immersed in the beauty of the natural world. And when the experience is finished, you can round off your journey at the Arte Tea Bar, a unique fusion of tea and art! Redeem your points on ALL.com and get tickets now.
📍 Arte Museum Dubai, The Dubai Mall, Level 2, opposite Galeries Lafayette


